Promo Perspectives by SAGE

Promo Perspectives: History of SAGE with Andy Evans

Get an insider's look at the evolution of SAGE with Andy Evans, a 15-year SAGE- veteran. Learn about the key technological shifts, client relationship strategies, and industry trends that have shaped our success.

Promo Perspectives: SAGE News March 2025

Get a rapid-fire update on the latest SAGE features in this bite-sized episode of Promo Perspectives!
 
We highlight key enhancements, including:
AI-Powered Presentation Wizard: Instantly create personalized client presentations.
New Presentation Gallery Layout: Modernize your product showcases.
Client Text Messaging: Streamline communication within SAGE CRM.
Enhanced Product Data: Suppliers can now add carbon footprint data and website links.
 
Plus, brief announcements on upcoming SAGE webinars and industry events. Stay tuned for deeper dives in future episodes!

Bonus Episode: Purpose & Brand with Social Good Promotions

Dive into purpose-driven promo! Kara Keister of Social Good Promotions shares how to connect commerce with impact, focusing on sustainability, transparency, and giving back. Learn how to make a difference with every order.

Promo Perspectives: Sustainability and Responsibility in the Promo Industry

Dive into the future of promo! This episode of Promo Perspectives explores sustainability and responsibility in the promotional products industry. Learn actionable strategies for environmental responsibility, social equity, product life cycle management, and transparency. Featuring insights from Kara Keister of Social Good Promotions and resources from PPAI. Discover how to build a sustainable business and make a positive impact. Subscribe for bonus episodes and industry insights!

Bonus Episode: Voice & Force - a New PPAI Podcast!

Josh Ellis and Colet Williams from PPAI return to Promo Perspectives to discuss their brand new podcast: Voice & Force! Named after their mission to be the voice and force to advance the promotional products marketplace, PPAI's new audio offering was created to help level up your business.
All five episodes of the debut limited series, Leading PPAI 100, are available everywhere you get your podcasts, and spotlights companies setting the standard in business excellence, sustainability, innovation and more. Whether you’re an industry veteran or an emerging entrepreneur, this podcast delivers the knowledge and inspiration you need to stay ahead of the competition and make the most of PPAI 100 data.
 

Bonus Episode: Growing Your Business with Stores (Brad Gooch Interview Part 2)

Brad Gooch of Ideal Incentive shares more insights on using Sage Store Solutions to build a successful promo business. This episode covers real-time inventory, tackling shipping challenges, the importance of valuing your time, the B2B advantage, and why knowing your worth is crucial for the industry.

Bonus Episode: Selling Solutions, Not Stores (Brad Gooch Interview Part 1)

This episode features part one of our interview with Brad Gooch of Ideal Incentive, discussing how to leverage SAGE Stores to grow your promotional products business. Brad shares insights on overcoming common distributor fears, effectively positioning stores with clients, and creative applications beyond traditional product ordering. He also explores how the "Amazon effect" has changed client expectations and how company stores can meet those demands. Part two will cover the operational aspects of running a Sage Stores business, including costs, inventory, and B2B vs. B2C strategies.

Promo Perspectives: Sell More Promo with SAGE Stores

In this episode, we talked about how to use online stores to lock in customer relationships, streamline the ordering process, and boost your revenue in 2025.

Bonus Episode: Interview with Chris Lamond - DC Lobbyist for the Promo Industry

In this episode of Promo Perspectives, we dive deeper into the world of government relations with Chris Lamond, a seasoned lobbyist from Thorn Run Partners. Following our previous discussion on the critical role of GRAC, we explore the intricacies of lobbying on Capitol Hill.

Promo Perspectives: Advocating for the Promo Industry on Capitol Hill

In this episode of Promo Perspectives, we delve into the critical role of the Government Relations Action Committee (GRAC) in advocating for the promotional products industry on Capitol Hill. Join us as we discuss GRAC's history, its current priorities, and the recent reorganization under PPAI Media. Our esteemed guests, Dana Porter, VP of Information Services at SAGE, and Josh Ellis, Publisher & Editor-in-Chief for PPAI Media, share valuable insights into the importance of industry involvement and provide actionable advice for those seeking to make a difference.